Daiwa fishing reels were first invented in Japan. The company gradually expanded to Europe and the United States, and now Daiwa is a worldwide company and highly respected in the fishing industry. All of the products we stock share in the core Daiwa values of quality design, value and reliability. Daiwa are also one of the market leaders where a 'back up' service is required, they have a dedicated team providing product service back up for all consumers. So rest your mind at ease and take some time to browse our extensive range.