In 1993, Danny Fairbrass made the move from smelting leads in his kitchen, to founding the embryonic Korda Developments. This was one of the most significant moments in recent carp-fishing history. By 2005, things had really gathered pace and Ali Hamidi joined the company to head the new marketing department. Korda’s carp-fishing influence spread abroad with the formation of Korda Europe. Now they are one of the biggest and most respected carp tackle suppliers and have launched some Iconic products like the Korda Underwater DVD's and Korda Goo's.